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Kato MAP Pricing

KATO USA Minimum Advertised Pricing (MAP) Policy

Objective:
To maintain consistent and value-based relationships with our dealers and distributors.

MAP Policy:
The Minimum Advertised Pricing (MAP) is the lowest price at which Kato USA distributors and their dealers are permitted to advertise Kato products. Kato USA supports the advertising and promotion of its products by providing materials at no or nominal cost and through its own advertisements. We do not support any advertising or promotional materials that diminish the perceived value of Kato products.

Effective Date:
This MAP policy applies to all Kato products announced and shipped after February 7, 2008, and is applicable to all Kato USA distributors and their dealers.

Purpose:
Our MAP policy is designed to preserve our reputation for high-quality products and to ensure that our customers receive the value they expect from Kato products.

Guidelines:

  1. MAP Pricing:
    The MAP for all Kato products is set at the Manufacturer’s Suggested Retail Price (MSRP) as listed on Kato price sheets, catalogs, or product announcements. Kato USA reserves the right to adjust MAP pricing at its discretion.

  2. Duration:
    MAP pricing is effective from the announcement period and continues for 60 days from the initial shipment date for all new products and re-runs.

  3. Scope:
    This policy applies to all forms of media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, internet or similar electronic media, television, radio, and public signage.

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