Model Factory Hiro (MFH) is a renowned Japanese company specializing in the manufacture of high-quality multimedia automotive kits. Established in 1989, MFH has become a favorite among modeling enthusiasts for its intricate and detailed model kits. The company produces a wide range of models, including Formula 1, sports cars, and bikes, available in various scales such as 1:9, 1:12, 1:20, 1:24, and 1:43.
In addition to their impressive range of models, MFH is known for using a variety of materials in their kits, such as resin, white metal, photo-etched parts, and rubber, which contribute to the high level of detail and realism. The company also frequently releases limited edition kits, making them highly sought after by collectors. MFH’s commitment to quality and authenticity has earned them a loyal customer base and a reputation as one of the leading model kit manufacturers in the world.
UpScale Hobbies & Gaming has proudly carried MFH kits since 2018. Over the years, we have seen firsthand the exceptional craftsmanship and attention to detail that MFH brings to each of their products. Our customers appreciate the challenge and satisfaction that comes with building these high-quality models.
Misao Hiro, the founder of Model Factory Hiro (MFH), was a pioneer in the world of scale modeling. Established in 1989, MFH quickly became renowned for its high-quality, intricate multimedia automotive kits. His passion for automotive models and his dedication to precision and detail set new standards in the industry.
Mr. Hiro was deeply passionate about scale modeling, and this was evident in every aspect of his work. His inspiration to start MFH stemmed from his desire to create highly detailed and accurate model kits that reflected his own high standards and love for the hobby. He was known for his meticulous attention to detail and his commitment to producing kits that not only looked stunning but also provided an engaging and rewarding building experience for enthusiasts. He often built models that he personally wanted to see, focusing on real-world references rather than following market trends. His vision and dedication elevated MFH to a benchmark status within the modeling community.
Mr. Hiro was not only a talented modeler but also a mentor and inspiration to many in the modeling community. He often shared his own building experiences and techniques, fostering a sense of community and learning among enthusiasts.
Under Mr. Hiro’s leadership, MFH set new standards for what could be achieved in scale modeling. His innovative approach and willingness to push the boundaries of design and manufacturing earned him a revered place among modelers worldwide. Sadly, Misao Hiro passed away in June 2023 at the age of 63, leaving behind a legacy that continues to inspire and influence the world of scale modeling.
Mr. Hiro’s contributions to the hobby are celebrated by many, and his impact on the industry is undeniable. His work not only brought joy to countless modelers but also set a high bar for quality and creativity in the field. Mr. Hiro’s legacy lives on through the exquisite models produced by MFH, a testament to his life’s work and passion. His wife, Kyoko Hiro, has since taken over as CEO, continuing his legacy and ensuring that the company maintains the high standards set by her husband. To this day, MFH continues to produce high-quality multimedia kits that meet Mr. Hiro’s exacting standards.
A multimedia kit goes beyond the standard plastic model kit. It typically includes a variety of materials such as:
Browse our extensive collection of Model Factory Hiro kits and find your next project. Whether you’re a seasoned modeler or just starting, MFH kits offer an unparalleled building experience.
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